People call WP All Import magical for a reason – it works with any XML or CSV file, imports images, and can easily import data to plugin and theme fields or anywhere else you need it.WP All Import’s simple drag and drop interface makes it extremely easy to map the data in your XML or CSV file to the appropriate fields in WordPress.
Automatic, scheduled import updates.
Specify the URL to your XML or CSV file and configure WP All Import to check it every X hours for updates, using cron jobs. If anything has changed, WP All Import can update your site accordingly – removing old posts, adding new posts, and updating existing posts.
Import new data to existing content.
WP All Import can load data from an XML or CSV file into posts that are already present on your site. You can update previously imported posts with a new file, or import data into posts that already exist on your site – for example, using WP All Import to import stock quantities to existing products, or to import updated property prices to manually created property listings.
API hooks & PHP execution for developers.
Pre-process any field in your XML or CSV file with PHP functions before it is imported. For more advanced customizations, API hooks fire when the XML & CSV importer creates, updates, or deletes a post, runs an import, or saves an image – just like the action hooks built-in to WordPress.